UK laser printer market analysis Essay Example | Topics and Well Written Essays - 500 words

UK laser printer market analysis - Essay Example This paper analyses the UK’s laser printing industry trends in recent times. HP is the major player in the UK laser printing industry with a market share of 39% in 2011, followed by Canon 19%, Epson 12% and Samsung 5% (Doidge, 2011). Even though Samsung’s market share is the lowest, statistics show that the growth rate of Samsung in UK laser industry is more than that of other companies. HP, Canon and Epson have suffered major setbacks in recent times while Samsung was able to maintain steady progress. The printing industry trends in UK are fluctuating rapidly in recent times. Fleur Doidge (2011) pointed out that â€Å"UK printer sales slid 15 per cent in unit terms during the second quarter of 2011, compared with the same period a year ago – with lasers the only segment to post growth†. Inkjet sales in the UK have been decreased substantially in 2011. Inkjet printer industry has lost 17 per cent market share by volume in 2011 (Doidge 2011) even though this loss was lesser compared to the loss suffered by other printing industry. In other words, laser printing industry was the only printing industry that was able to grow in 2011. However, the trend has been changed in 2012. In 2012, the inkjet printing industry in the UK has grown by 12.1% whereas the laser printer sales have only slightly increased, but overall inkjet sales have gone up a full 15%. (The European Printer Market Is Growing, 2012). The arrival of touchscreen mobile devices helped the printing industry in the UK to grow substantially in 2012. It should be noted that touchscreen mobile devices are mostly used by teenagers who are interested in using cheap printing machineries. Since laser printers are expensive than inkjet printers, teenagers usually prefer inkjet printers rather than laser printers. That is why the inkjet printing industry has grown more than laser printing industry in 2012 in the UK. Sam